ABFRL, or in other words, Aditya Birla fashion and retail limited, announced on 4th February 2022 that they are soon going to grow direct-to-consumer D2C businesses through subsidies. Aditya Birla’s fashion and retail network has 3,212 stores with 31,000 multi-brand outfits across India. Moreover, it is the home to some of the leading brands like Louis Philippe, Allen Solly, Peter England, and Van Heusen.
Aditya Birla Fashion and Retail Limited decided to set up new subsidiaries to set up new-age digital brands. This includes fashion beauty and other lifestyle segments.
A quick history of Aditya Birla fashion and retail limited
Aditya Birla Fashion and Retail has emerged as one of the leading Indian fashion retail companies with headquarters in Mumbai. It was previously known as Pantaloon Fashion and Retail Limited. Later the name was changed to Aditya Birla Fashion and Retail Limited.
The Aditya Birla group acquired Madura garments in 1999. Then, it was relaunched as Madura fashion and lifestyle in 2010. It includes leading brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England.
Soon, it became India’s first and largest multi-retail brand for international brands, which was launched in 2008. Aditya Birla Fashion and Retail limited cracked the deal with the global luxury brands Ted Baker and also signed an MOU forever 21.
Recently Aditya Birla Fashion and Retail Limited announced that they would set up companies to sell with the consumers directly. They are building a portfolio for new-age digital brands across the fashion industry. This means most of the revenue or consumers will purchase products through online channels.
The company is presently selling clothes and accessories from different brands. Initially, the new venture will be funded through Aditya Birla Fashion and retail limited internal accruals.
It is essential to evolve with time, and that is why ABFRL is all set to bring iconic brands into the digital space. Here, customers can easily explore the options. This platform will give them the opportunity to look around different designs of products in a hassle-free manner.
The good news is that it will acquire the Rebox India operation. Soon, it will enter sports inactive gym business segments. Also, it will get a 51% stamp in the house of Masaba to get into the beauty and personal care division.
Aditya Birla fashion and retail limited a new age of fashion
ABFRL is learning and doing business with renowned Indian fashion icons Madura Fashion and Lifestyle and Pantaloons. It will strengthen the approach of young and digital native people. You can directly get in touch with the different brands digitally.
There is no denying that the new wage shoppers are shifting towards digital platforms when buying products. This not only gives the option to explore different choices. Also, result in some great deals and discounts. ABFRL is working towards a strategy to fit into this age of digitalization. It would be interesting to see how this new game-changing strategy for the fashion world comes to international brands.
Brands Under Aditya Birla fashion and retail limited
- Van Heusen
- Louis Phillips
- Allen Solly
- Fred Perry
- Peter England
- Forever 21
- The Collective
- American Eagle
- Tarun Tahiliani
- Hackett London
- Simon Carter
- Ted Baker
- Polo Ralph Lauren
Aditya Birla Fashion and Retail Limited are already expanding the business. They are moving into cosmetic, skincare, and active sportswear.
Role of digital channels in the Fashion and retail industry
Social media plays a quintessential role in the fashion and retail industry. It is essential to interact with your consumers to learn more about their taste style and what you should sell in the market. There is no denying that social media offers you better interaction and feedback.
It helps you to connect with your consumers directly. Unlike other traditional advertising platforms, social media is free of cost. Therefore, you need to invest in television advertisements or billboards. Most youngsters are completely hooked up with different digital platforms. Gone are the days when people shop by spending hours going to the market and choosing high-end clothes. These days people go to work on the digital platform. Digital channels are convenient, user-friendly, and time-saving. Aditya Birla fashion and retail are also shifting toward the digital customer and planning to increase their horizon.
Perks of using a digital channel in the fashion and retail industry
Here are some perks of using a digital channel in the fashion and retail industry:
- Targeting consumers using digital channels will help you to expand your circle. The omnichannel strategy will give you a better experience. It helps in the effortless conversion of potential customers to sales.
- The omnichannel strategy helps you gain more in-depth knowledge and view of the target market. It enables you to monitor or track the behavioral pattern of your consumers.
- Digital channels help you analyze and optimize your website. This allows for better tracking and improving conversions.
- Through Omnichannel strategy, one gets a large volume of customer feedback. This helps in improving the product and adding value to customers’ opinions.
Aditya Birla fashion is all set to launch a digital channel for easy shopping. So, all the shopaholics get ready to shop fabrics from your favorite brands with great deals. Now, you don’t have to wait for hours or travel across the street. Take your laptop and with one click you are all ready to flaunt your favorite attire.
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Priyanka is a graduate of Journalism and Mass communication. She loves to write and create content that revolves around fashion and beauty. With years of experience in content writing, she has good knowledge and ideas related to fashion, beauty, and travel content.