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Top 10 Beauty Influencers Ruling The Social Media

Top 10 Beauty Influencers Ruling The Social Media

  • Similar to other digital influencer industries, the cosmetics business heavily relies on beauty influencers in its marketing plans. Sponsorships and partnerships with this new beauty and personal care ambassadors have supplanted conventional advertising.
Beauty Influencers

Beauty influencers have ruled Instagram these days! Tutorials, beauty regimens, advice, makeovers, and evaluations of cosmetic products… These influencers are skilled in multiple fields! They impart their knowledge to their communities because they have a genuine interest for all things linked to beauty. Fans follow their every move, and they have expanded audiences across all platforms.

Similar to other digital influencer industries, the cosmetics business heavily relies on beauty influencers in its marketing plans. Sponsorships and partnerships with this new beauty and personal care ambassadors have supplanted conventional advertising.

Best 15 beauty influencers you need to follow right now 

Beauty influencers are undeniable thought leaders in this sector, and over the past few years, they have taken on a more vocal role. Here is the list of the top beauty influencers for 2022: –

1. Huda Kattan

Beauty Influencers
Beauty Influencers pictures

Huda Kattan is at the top of most rankings when it comes to this topic because she has created her very own beauty empire. Huda quit her career in finance to start her own cosmetics business in 2013, first with a blog and subsequently a YouTube channel.

She also rose to the top spot among beauty influencers in terms of profits. Across all channels, The Iraqi-American enjoys a sizable viewership. While she has more than 2 million followers on her personal account, her company’s Instagram account, Huda Beauty, has close to 50 million followers.

2. Nikkie Tutorials

With the help of her widely watched video “The Power of Makeup,” Nikkie de Jager rose to fame online. She frequently collaborates with prominent companies like Maybelline and Marc Jacobs Beauty and posts genuinely transformational beauty lessons and makeovers inspired by celeb looks.

The Dutch influencer occasionally works with her spouse on some of her makeup tutorial videos. Above all, her upbeat personality has allowed her to connect with her audience. She is frequently a trendsetter and the recipient of the Shorty Award for Best YouTube Guru.

3. Kesley Fitzpatrick

Beauty Influencers
Beauty Influencers pictures

Kelseyanna is an intriguing makeup artist who enjoys taking chances and defying conventional notions of beauty. This talented Canadian approaches a face as a blank canvas thanks to her years spent studying art history.

She uses mystical, abstract, grunge, goth, and sometimes even a hint of the macabre, and always bravely experiments with her style. This former cat lover who is now a veterinary assistant promotes cruelty-free cosmetics and also brings attention to autism.

4. James Charles

This self-taught makeup artist demonstrates that you don’t have to be a woman to flaunt your incredible makeup looks. “Blend, but don’t blend in,” is the glitzy James Charles’ way of life. In addition to making headlines as the first-ever boy on CoverGirl at the young age of 19, this has propelled him to the top of male beauty influencers and among the biggest influencers overall.

His fanbase has increased to millions of followers as a result of his YouTube instructions, which also include collaborative videos with other influencers, his makeup reviews, strong support for LGTBQ+ awareness, some drama, and an interesting Twitter feed. His most recent collaboration with the cosmetics company Morphe resulted in the release of his own palette.

5. Dajjrambo

Beauty Influencers
Beauty Influencers pictures

In 2015, this young mother and makeup artist launched a YouTube channel because she adored doing hair and cosmetics and was a huge fan of fashion. Dasia Janae has truly come into her own and begun to dominate the world of beauty influencers with her TikTok videos that feature ‘product lists,’ despite the fact that you can also find her on other platforms.

This girl can take on almost any appearance while singing along to tunes. Her enthusiasm, sense of humour, and diverse spectrum of appearances—from neon to natural—make it difficult not to be attracted in. She is really inspiring as a black woman, enthusiastic about the representation of people of colour, and outspoken against racism.

6. The smokiest

Despite the fact that you’ll find a lot of it there, this website is not simply about sexy, flawlessly smooth eye makeup. Along with her refined, elegant appearance, Alex also exudes a cool personality. On her YouTube channel, she publishes video instructions for her looks.

But because she is aware of how unforgiving the Internet can be, she recently launched a new channel to truly engage with her community. Here, she addresses all of the mental health problems linked to social media and the beauty business, including plastic surgery, insecurities, and lack of confidence—all while maintaining a “bare” face.

7. Em Ford

In order to give beauty advice and engage with a virtual community that supports self-esteem and skin positivity, Em established her blog My Pale Skin in 2014. She attracted fans with her celebrity before-and-after makeup looks and various makeup styles.

What makes her unique, though, is also what we typically refer to as “flawed” skin. Em, who has had acne her entire life, was inspired to start the #redefine pretty movement. She frequently posts images without makeup because she is concerned about eradicating the stigma associated with skin issues and flaws.

8. Danielle Marcan

One of the coolest makeup gals on social media is model and makeup artist Danielle. Her straightforward yet opulent appearance encourages you to give it a try. Her natural glow is opulent Gatsby-Esque.

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The American influencer, who is now studying marketing, has a solid understanding of how to generate engagement on social media. Danielle uses an engaging and entertaining TikTok lesson style to demonstrate how she puts together her looks. She represents a wide range of well-known companies, from well-known ones like Asos to pricey mainstays like Dior Makeup.

9. Cutcreaser

Something unique about Vanessa’s symmetrical eye patterns. She certainly thinks outside the box when it comes to makeup, as evidenced by the unpredictable placement of her multicolored eyeliner. She began her beauty account at the age of 15 as a form of “therapy” for her anxieties, but it has now grown into a genuine creative outlet that has thousands of followers on TikTok, Instagram, YouTube, and Twitter. Her outfits frequently draw inspiration from movies and have a futuristic feel because she is a major lover of Star Wars and Marvel.

10. Lauren Gores

Lauren’s page stands out from the majority of beauty influencers by emphasizing healthy behaviors and natural beauty recommendations. Lauren is one of the co-founders of Summer Friday, a “Clean + Cruelty-Free + Vegan” beauty company that emphasizes self-care.

Her Instagram is a collection of lifestyle, motherhood, and makeup images that flawlessly capture the effortless beauty and well-being that come with the natural look. Of course, she now promotes not only Pantene but also her own brand.

Summing Up:

These were the top 15 beauty influencers. Whenever you are choosing a beauty product make sure that you try the products before making a final decision. Your skin is important so ensure you choose the right products.

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