
Eyeliner is one of the most crucial tools in our beauty arsenal. Whether you’re looking for a daring cat-eye or simply some mild definition, selecting the most effective eyeliner model could make all of the distinction.
The perfect eyeliner not only defines your eye shape but leaves you with a long-lasting, smear-free finish. With that in mind, it can be tough to know what the best eyeliner brand is for you, considering the many options out there.
Whether you’re looking for budget-friendly drugstore finds or high-end brands, there’s no shortage of cult-yous products that provide smooth application and rich color with long-lasting effects.
In this guide, we’ll cover the best eyeliners brands that have proven to consistently deliver quality, performance, and longevity, helping you to choose with confidence.
20 Best Eyeliner Brands For Makeup Lovers
Let’s explore the best eyeliner brands that have earned their reputation for quality
1. Maybelline New York
And some of the best eyeliner brands out there are Maybelline New York. Maybelline is known for its quality products at an affordable price range and has gained popularity among the makeup lovers across the globe.
One of my favorite products from the brand is the Maybelline Eye Studio Gel Eyeliner, which provides bold and long-lasting color without smudging. This gel eyeliner is great for making cat-eyes, as you can achieve the precision of a liquid liner with the smoothness of a gel.
It’s no question that Maybelline is one of the best eyeliner brand for everyday aesthetic looks, if you need eyeliner that meets your daily basic needs, please try Maybelline.
2. Urban Decay
Urban Decay’s 24/7 Glide-On Eye Pencil has earned its place as a holy-grail item in the makeup world. It’s widely regarded as one of the best eyeliner brands, thanks to its smooth application and rich pigmentation.
The eyeliner glides on smoothly, and provides clean lines that never move. It’s never-fade, waterproof formula locks in your look all day long no rain dance needed!
Urban Decay is definitely among the best eyeliners brands to add to your all-rounder beauty kit for dramatic or subtle looks.
3. MAC Cosmetics
MAC Cosmetics is famed for professional-grade makeup, and that extends to its eyeliners. It’s best for when you want to create sharp, defined lines with its creamy texture, making it one of the best eyeliner brands out there — aka a holy grail.
It delivers bold color that stays put for up to 24 hours without smudging. It’s perfect for those who want to define their eyes and not have to worry about touching it up throughout the day.
MAC has always been one of the best eyeliner brands for both makeup artists and everyday users in the search of high performance.
4. Stila
Stila’s Stay All Day Waterproof Liquid Eyeliner is legendary for its long-wearing, waterproof formula, so it’s no surprise that this is one of the best eyeliner brands out there.
This eyeliner is also extremely precise and intuitive, making it easy to create a detailed cat eye or a simple line. The felt-tip applicator glides on smoothly and evenly every time, and the high pigmentation means your eyeliner will stay put from morning to midnight.
If you want an eyeliner that not only looks great, but also lasts all day, Stila is one of the best eyeliner brands when it comes to flawless eye makeup.
5. Kat Von D
Kat Von D’s Tattoo Liner has become a cult-fave in its own right and establishes itself as one of the best eyeliner brands for those looking for precision and/or a deadly pop of color.
This liquid eyeliner boasts a long-wear formula that resists both smudging and water, so it’s perfect for long days. The super slender tip provides maximum control so that you can effortlessly obtain a great winged eyeliner!
If you want a dramatic, bold line that stays put, one of the best eyeliner brands for that stark, clean look is Kat Von D.
6. Sephora Collection
If you are looking for quality make-up products at reasonable prices and you still don’t hate your life for buying at Sephora, then Sephora Collection is a go-to line of yours; and, Sephora Collection eyeliners are no exception.
The Sephora Retractable Waterproof Eyeliner is one of the best eyeliner brands for anyone who want a versatile product.
Applying this goes on smooth and creamy and the wear is waterproof. It comes in a variety of shades and is a great choice for those who want to play around with various eyeliner looks.
Sephora is with its performance and price point one of the best eyeliner brands.
7. Tarte Cosmetics
Another standout that makes Tarte one of the best eyeliner brands to consider is the Tarteist™ Double Take Eyeliner.
The liner is double sided, with a gel pencil on one end and a liquid liner on the other, allowing users to go both big or understated. The long-lasting, waterproof formula means your eyeliner won’t budge throughout the day.
One of the best eyeliner brands for those looking for an all-in-one solution for their eye makeup, Tarte’s products are versatile and high-performance.
8. NARS
Known for their luxurious and high-performing products, NARS is one of the best eyeliner brands in the game.
Their Larger Than Life Long-Wear Eyeliner delivers super intense pigmentation and glides on easily for a smooth application. The formula is meant to stay put for hours and hours—even when it’s warm and humid.
NARS is the ultimate best eyeliner brand for those who want to create either a sharp line or a smudged, smoky look: reliable and adaptable, just like all the makeup lovers they seek. For anyone who conditioned themselves to find luxury in practicality, NARS still leads the eyeliner field.
9. L’Oréal Paris
L’Oréal Paris never disappoints when it comes to affordable makeup with high-end benefits, as seen with its Infallible Pro-Last Waterproof Pencil Eyeliner.
They also have a number of sweat and humidity-proof formulas, that make them one of the best eyeliner brands in our book. The pencil liner glides on easily, providing a deep, pigmented finish that doesn’t smear.
And if you want a dramatic or natural appearance, L’Oréal offers versatile eyeliner. It’s among the top eyeliner brands for makeup enthusiasts on a budget.
10. Fenty Beauty
Rihanna’s Fenty Beauty line has already been a success in the beauty industry, but it’s Flyliner Longwear Liquid Eyeliner definitely didn’t disappoint. Fenty Beauty’s eyeliner is a precision liner, and one of the best eyeliners brands because of its long-wearing formula.
It includes a flexible felt-tip applicator that glides easily across the eyelid and deposits a rich, deep color pay-off.
The users of this eyeliner can be sure that it is waterproof and smudge-proof so that it acts as a reliable tool for all users who want a bold look which lasts and doesn’t smudge easily.
Fenty Beauty deserves her crown as one of the best eyeliner brands in terms of quality and performance.
11. Bobbi Brown
Bobbi Brown is a respected name in the beauty world, known for its high-quality products.
The Long-Wear Gel Eyeliner is widely regarded as one of the best eyeliner brands due to its smooth, creamy texture that glides effortlessly across the lid. This gel eyeliner delivers an intense, rich color that stays put all day without smudging.
Bobbi Brown’s focus on creating versatile and reliable products makes it one of the best eyeliner brands for those who want a sophisticated, long-lasting liner for both day and night looks.
12. Charlotte Tilbury
Charlotte Tilbury is synonymous with luxury, and its Rock ‘N’ Kohl Eyeliner is no exception. As one of the best eyeliner brands, Charlotte Tilbury provides a creamy, blendable formula that’s perfect for creating both defined and smoky eye looks.
This eyeliner delivers rich pigmentation and a silky-smooth finish, making it ideal for any makeup lover. The easy-to-apply pencil design is perfect for on-the-go use, and its long-lasting formula ensures your eyeliner stays intact throughout the day.
For a bold, glamorous eye look, Charlotte Tilbury is one of the best eyeliner brands to turn to.
13. Too Faced
Too Faced has earned its reputation as one of the best eyeliner brands, especially with its Better Than Sex Waterproof Liquid Eyeliner.
This eyeliner offers rich, jet-black color and a smooth, precise application thanks to its fine-tipped brush. The waterproof formula ensures that your eyeliner won’t smudge or fade, making it perfect for all-day wear.
Whether you’re going for a classic cat-eye or a bolder, more dramatic look, Too Faced delivers exceptional performance, making it one of the best eyeliner brands to have in your makeup kit.
14. Anastasia Beverly Hills
Anastasia Beverly Hills is known for its eyebrow products, but its eyeliners are just as impressive. The Waterproof Gel Eyeliner is highly regarded as one of the best eyeliner brands due to its smooth, creamy texture and ability to stay put all day.
This gel formula can be used for both subtle and bold eye looks, providing versatility and ease of use.
Anastasia’s commitment to high-quality, long-wearing products ensures that it remains one of the best eyeliner brands for achieving both precise and smudged eyeliner looks without the need for touch-ups.
15. Rimmel London
Rimmel London is one of the best eyeliner brands for those who want high performance without the hefty price tag.
Their ScandalEyes Waterproof Kohl Kajal Eyeliner offers intense color payoff with a creamy, blendable texture that glides on smoothly. The waterproof formula ensures that your eyeliner will last throughout the day, without smudging or fading.
Whether you’re looking to create a defined look or smudge it out for a smoky effect, Rimmel London delivers outstanding results, making it a go-to best eyeliner brand for both beginners and makeup enthusiasts.
16. Benefit Cosmetics
Benefit’s BADgal BANG! 24-Hour Eye Pencil has become a favorite among makeup lovers for its creamy, pigmented formula.
As one of the best eyeliner brands, Benefit delivers a pencil that’s easy to apply and offers smudge-proof, long-lasting wear. The pencil glides on effortlessly, providing intense color that stays in place for hours.
Benefit’s attention to detail and commitment to quality make it one of the best eyeliner brands for creating bold, defined eyes that last from morning to night.
17. Chanel
Chanel is synonymous with luxury and sophistication, and their Stylo Yeux Waterproof Long-Lasting Eyeliner is no exception.
Regarded as one of the best eyeliner brands, this eyeliner combines smooth application with intense color payoff. Its waterproof formula ensures that your eyeliner stays in place throughout the day, while the creamy texture allows for easy blending.
If you’re looking for a high-end eyeliner that offers both quality and reliability, Chanel is one of the best eyeliner brands for achieving elegant, smudge-proof eye looks.
18. Revlon
Revlon’s ColorStay Liquid Liner has earned its spot as one of the best eyeliner brands for its smooth application and long-lasting wear.
This eyeliner is easy to apply with its fine-tipped brush, allowing for precise lines or more dramatic winged looks. Its waterproof and smudge-proof formula ensures that it stays put throughout the day, making it an excellent choice for anyone seeking a reliable eyeliner.
Revlon’s dedication to creating high-quality, affordable products has solidified its place as one of the best eyeliner brands for everyday use.
19. Clinique
Clinique’s Quickliner for Eyes is one of the best eyeliner brands for those with sensitive eyes. This gentle, hypoallergenic eyeliner offers smooth application without irritation.
The pencil design makes it easy to apply, and the formula is both long-wearing and smudge-proof. Clinique is known for creating makeup that’s safe for all skin types, and their eyeliner is no different.
For those who need a dependable, skin-friendly eyeliner, Clinique is one of the best eyeliner brands to choose for everyday wear or special occasions.
20. Hourglass
Hourglass is renowned for its luxurious, high-performance products, and its Voyeur Waterproof Gel Eyeliner is one of the best eyeliner brands for those looking for precision and smooth application.
This gel eyeliner is known for its creamy texture, which allows for effortless blending and a flawless finish. The waterproof formula ensures that your eyeliner stays in place throughout the day, making it ideal for those who need a reliable, smudge-proof eyeliner.
If you’re seeking luxury and performance in your eyeliner, Hourglass is undoubtedly one of the best eyeliner brands to try.
Must Read:
Best Drugstore Liquid Eyeliners
Conclusion:
In conclusion, finding the best eyeliner brand is essential for achieving flawless eye makeup that lasts all day.
Whether you’re looking for waterproof formulas, smooth application, or rich pigmentation, the best eyeliner brands listed here cater to a variety of needs and preferences.
From drugstore favorites to high-end options, there’s an eyeliner out there that can help you achieve your desired look.
Remember, the best eyeliner brand for you will depend on your personal preferences, eye shape, and style.