
The fashion industry has completely changed itself after the pandemic. Due to Covid restrictions, many brands switch to digital channels to sell their clothes and garments. This changed the game in the fashion and textile industry and many new fashion brands in India started emerging.
If you are more brand conscious and want to invest in some of the leading brands, this article is for you. Here, we will talk about the top new fashion brands in India in 2022 worth investing in.
Top 14 fashion brands in India
We have curated the top 14 fashion brands in India that are ruling the clothing and garment industry. Do you want to know more, quickly scroll down!
1. Essgee

Essgee is one of the new leading fashion brands in India, dominating the fashion and garment industry. Here, you will find ruffle dresses, tie-dye shirts, and lounge sets. If you are looking for a vacation-ready outfit, then this brand is just perfect for you. Sagarika Grover’s Essgee has become one of the leading boho luxury brands within the shortest time scale.
2. Tanned

If you are looking for leather accessories and perfect necklaces, get in touch with Tanned. It has a wide range of sunglasses, necklaces and leather accessories. From Kriti Sanon, Shilpa Shetty Kundra, and other celebrities loved the collection at Tanned.
3. Aroka
Shweta Agarwal’s Aroka is an emerging new fashion brand in India. Here, you can get your hands on silhouette, layered textures, and raw fabric. If you are looking for a fancy outfit, then Aroka has the best collection. From structure tailoring to gossamer organza, you will love the collection over here.
4. Alamelu
If you are looking for a heritage-rich textile, invest in Alamelu. Whether you are looking for silk, Polka dots or Uzbeki Motif, or Yayoi Kusama, there are many such varieties. From coats to pantsuits, you will find a perfect blend of eastern and western cultures.
5. Nappa Dori
Another popular emerging new fashion brand in India is Nappa Dori. It is a proper blend of contemporary fashion designs and unique Indian motifs. It employs the finest fabrics and creates the most sophisticated and unconventional appeals for its customers.
6. KGL
KGL or Kanika Goyal label is one of the leading new fashion brands in India emerging as stars. It has a wide variety of menswear, women’s wear, and accessories at an affordable price. In her clothing, you will see different intersecting shapes and the play of shadows and lights. All the collections are euphoric.
7. Smoke wear

Sanya V Jain’s smoke Wera is all about Street fashion line with contemporary luxurious aesthetic wear and monotone pairing. There you will find oversized shirts, and raw stripped dresses. Here, you will also find Polka dots and checks, which give a modern and aesthetic look. The quality of the fabric is high.
8. Fabindia
Traditional Indian fabrics and modern silhouettes FabIndia is a proper blend of it. Fabindia is one of the leading sustainable fashion brands running across the country and empowering the rural weavers and traditional artisans by giving them employment and respecting their art.
9. Delhi wear
If you are looking for a typical Delhi wear outfit, this brand is just perfect for you. Quality-driven Indian street wears with proper friendly budgets. All the clothes are rooted in Indian tradition and deal with regular everyday clothing. The quality of the fabric is super amazing, and you will love the simple patterns and practical silhouettes.
10. Doodlage
Doodlage is another most popular emerging new fashion brand in India. If you are looking for premium quality high Street fashion clothes, Doodlage is the right choice. Do you know what is most unique about this brand is that it creates environment-friendly clothes? It uses scrap textiles and materials to manufacture them into new products which reduces the carbon foot prints burden on the earth. This brand has a perfect blend of contemporary and modern garments.
11. Guapa

If you are looking for fun and flirty resort wear or an outfit for your best friend’s cocktail, get your hands on the handpicked collection at Guapa. You will find a wide variety of layered maxi dresses, striped sets, and floral dresses. If you are looking for a happy color outfit, Guapa is the right space for you to scroll.
12. Anokhi
How about getting your hands on the beautiful and vibrant block-printed ethnic clothes? Anokhi is a perfect place for ethnic lovers. You will find beautiful designs with Indian touch and motifs. It is a homegrown fashion brand that has been in service for over 40 years from now. It uses traditional techniques like hand printing and creating organic fashion.
13. Jaywalking
If you are looking for an unforgettable unisex and women’s brand, invest in Jaywalking. Here, you can find streetwear outfits, and the label is rich in fabric and designs. Jaywalking is rich in traditional fashion. From beautiful embroidery and prints, you have so many varieties. From famous Bollywood celebrities to top musicians, this fashion brand is loved by all.
14. The Pot plant
Last but not least on our list is the Pot Plant. If you are looking for a quirky summer outfit, this space is for you.
You will love the exclusive collection with simple, elegant designs and an airy look. From bandhani to fusion fashion, you will find a huge variety over here.
Summing up:
So these were some of the prominent new fashion brands in India. Every brand has its charm and elegance. From colors, prints, and fabric, you will find everything top-notch. There are so many varieties at an affordable price available. These are the high-quality, worth investing in affordable homegrown fashion labels.
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Priyanka is a graduate of Journalism and Mass communication. She loves to write and create content that revolves around fashion and beauty. With years of experience in content writing, she has good knowledge and ideas related to fashion, beauty, and travel content.